The Butler Transit Authority’s marketing and communications plan for the upcoming fiscal year will include a focus on building new ridership as well as enhancing the riding experience.
The authority plans to pay around $13,000 for an “I choose BTA” campaign spotlighting different people who use bus transportation for different reasons.
Another part of the authority’s marketing and communications plan is to simplify schedules between weekends and weekdays as well as install consistent bus signage and provide drivers with BC3 training.
The total amount that the Authority plans on spending for marketing and communications during the 2025-26 fiscal year is nearly $56,000.
The post Butler Transit Authority Unveiling New Marketing Plan appeared first on ButlerRadio.com – Butler, PA.
