The Butler Transit Authority’s marketing and communications plan for the upcoming fiscal year will include a focus on building new ridership as well as enhancing the riding experience.
The authority plans to invest around $15,000 for a “Your Ride. Your Town” campaign spotlighting how local BTA employees are connecting people and destinations as part of everyday life in Butler.
Another part of the authority’s marketing and communications plan is a “BTA Gets You There” campaign as well as a Ride Along Ambassador to help first time riders and various promotions to get residents to try public transit.
The total amount that the Authority plans on spending for marketing and communications during the 2026-27 fiscal year is just over $56,000.
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